Overview
Unlock Instant Insights Identifying the Leads Most Likely to Convert
In a competitive online environment, where consumers make buying decisions instantly, it is important to understand which customers are willing and able to pay. ValidiFI’s Lead Conversion Score, is modeled for the financial services, banking, lending, and insurance industries to verify identity, assess risk, and determine the likelihood for the consumer to complete the buying process.
Overview
Validate income, expenses, and payment patterns
Bank Aggregation uses data directly from a bank account. Get the balance, deposits, and detailed transaction information. We apply data science, machine learning, and analytics to identify the most important bank account’s behaviors in easy to use results.
With Bank Aggregation you get truly alternative data to help you make informed decisions, by verifying identity, account ownership, employment, income amounts and frequency, debt stacking, expense trends, the ability to pay, life events, marketing opportunities, and much more.
We have the largest financial institution coverage at 31,000+ with over 48,000 connections for built-in redundancy.
Use Case Solutions
Verify Identity & Detect Fraud
Leverage phone number and email address data to detect potentially fraudulent applications and prospects.
Segment Risk of Leads
Of the leads most likely to convert, separate the bad actors from the good.
Reduce Lead Spend
Lower acquisition costs by identifying overlooked leads and prospects with the likelihood to pay.
Reduce Operational Costs
Prioritize leads to save time and money on contacting those unlikely to convert.
Data Attributes
Conversion Score
A score modeled to verify identity, assess risk, and the propensity to complete the application process.
Email Append
Add-on service providing an email address that is deemed more contactable based on recency and frequency of use.
Contactability Insights
Attributes to determine the best day and time to contact the customer.
Phone Append
Add-on service providing you with a phone number that is deemed more contactable due to recency and frequency of use.
Case Study
Turning Leads Into Conversions
An online lender struggling with converting leads they had purchased into originated loans, reached out to ValidiFI for assistance. After an exploratory consultation, ValidiFI was able to identify that The Lead Conversion Score – Contactability, was the best solution to assist in identifying which leads were most likely to convert. By including ValidiFI’s solution into their lead purchasing workflow, they were able to able to significantly reduce their overall cost of customer acquisition, as well as increase revenue by identifying better performing customers.
Case Study
Borrowers' risk profile
An online lender struggling with converting leads they had purchased into originated loans, reached out to ValidiFI for assistance. After an exploratory consultation, ValidiFI was able to identify that the Lead Conversion Score – Contactability, was the best solution to assist in identifying which leads were most likely to convert. By including ValidiFI’s solution into their lead purchasing workflow, they were able to able to significantly reduce their overall cost of customer acquisition, as well as increase revenue by identifying better performing customers.