Event Planning & Strategy

• Develop and manage master event calendar for conferences and tradeshows.
• Align event goals with marketing and sales objectives, tracking campaign codes, booth scans, and meeting outcomes in CRM.
• Secure sponsorships, exhibitor packages (10×10 and 10×20 booth levels), and show presence activities (attend only discount passes, speaking deadlines)

Booth Logistics & Inventory

• Manage inventory of booth graphics, giveaways and materials
• Design and order booth graphics, banners, carpet, furniture, lead scanners needed
• Coordinate shipping/advance warehouse arrangements
• Manage exhibitor service manuals and vendor relationships

Marketing & Engagement

• Plan pre-show, during-show, and post-show meetings, activities, calendar and deadlines.
• Work with content manager and email coordinator on necessary content (emails, social media, blogs).

4. Roundtables & Special Events

• Plan and execute client/prospect roundtables including goals and tracking in CRM
• Coordinate venue, catering, and attendee engagement strategies
• Working with content manager and email coordinator for scheduling invites, social, roundtable event schedule, speakers and content for events