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Case Study: Enhance Acquisition: Identify Customers Most Likely to Convert with vFraud

Nikole.Thompson
July 24, 2024
1:26 pm

A personal finance lender serving non‑prime consumers needed a smarter way to identify high‑risk applicants early, reduce wasted lead spend, and improve secured card conversions.

By leveraging ValidiFI’s fraud signals, the lender identified 86.6% of traffic that never converted, dramatically improving lead efficiency and reducing acquisition costs, resulting in a 57% reduction in cost per issued card.

Download the case study to see how real‑time intelligence helped this lender improve conversion performance while controlling risk.

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