Case Study: Enhance Acquisition: Identify Customers Most Likely to Convert with vFraud

A personal finance lender, specializing in lending to non-prime consumers, was looking to improve their lead buying and application process to identify high-risk customers early on, reduce lead costs, and improve conversions for secured card customers.

Utilizing vFraud, they were able to identify customers most likely to convert, filter out high-risk customers, and lower cost per lead.